Does My Local Business Really Need a Website?

Does My Local Business Really Need a Website?
Does My Local Business Really Need a Website? A lot of local business owners ask this question. Are you one of them? To be honest, it’s a valid question. A lot of small businesses ask themselves this. We discussed how web and local have learned to play together before in our article on Brick-n-Mortar Meets Click-n-Mortar, but today let’s discuss... Read More

Content Strategy for Local Business

Content Strategy for Local Business
Local Businesses can often times benefit greatly from content marketing. If you have considered developing a Content Strategy for Your Local Business, this may be just what you needed to hear. If not, you may consider trying after reading this. Not all local businesses will benefit from content marketing, but most certainly can. For some, it just doesn’t’ make sense,... Read More

An Electrifying Rivalry | Edison vs Tesla

An Electrifying Rivalry | Edison vs Tesla
There are many lessons to be gleaned from the rivalry between Nicola Tesla and Thomas Edison.  I won’t get into the rivalry, or their particular contributions at this point. We can save that for another time. Edison vs Tesla is a rivalry for the ages. Today I want to look at the personality traits that drive these men to accomplish... Read More

Brick-n-Mortar Meets Click-n-Mortar

Brick-n-Mortar Meets Click-n-Mortar
Local brick-n-mortar businesses have evolved massively over the past two decades. The savvy ones stayed on top of the trends. The others? Well, another business has moved into that space. (Or likely 8 different ones have been there in the past 10 years) For over a decade, it seemed like it would be a battle. Would Internet retail take off... Read More

What is a Social Strategist?

What is a Social Strategist?
Do you have a game plan for your social media marketing efforts? Have you considered enlisting the help of a Social Strategist? Ok, so you read blog posts, or listen to podcasts, and they all tell you to determine a target market. Not only that, but to niche down to the point of having one “ideal” customer, or “Avatar”. Give... Read More

Negativity Sells, but Why?

Negativity Sells, but Why?
It’s sad but true, Negativity Sells in a big way. Turn on the news any given night and it’s mostly negative. Listen to conversations at the store and they are likely being negative. A Good Sport A great example of how negativity sells FAR better than positive stories is the media attention around the most recent super bowl winning New... Read More