Go Mobile Or Good Luck!
Hopefully, most of you already have a mobile friendly website and it passes the Google Mobile-Friendly Test. If not, your time is running out.
On February 26th, 2015 – Google made an announcement about their mobile search algorithm. In an extraordinary move, Google has announced that on April 21st they plan to change their mobile organic algorithm to more heavily weigh “mobile friendly” as a ranking signal. This Webmaster’s Mobile Guide from Google can really help shed some light on the subject.
Besides Google, Why Is A Mobile Friendly Website So Important?
What Options Do I Have To make My Website Mobile Friendly?
You have several options, but I’m going to briefly cover three of them.
(1) Mobile-First Responsive Web Design
First, what is Responsive web design? Based on this Wikipedia Article – Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
Within the video below, you will be able to see what does an example of a responsive website look like and how to identify if you have one.
Depending on the website at hand, you could have a fresh new responsive site up in a matter of hours or weeks. It really depends alot on the site and the amount of work involved.
(2) Using A WordPress Mobile Plugin
If you are one of the millions of webmasters who use WordPress for your website platform, then good news. There’s a plugin for that! I’ve taken a few minutes to compile some worthwhile plugins you can use to make your website mobile friendly to appease Google. 😀
WPtouch Mobile Plugin: Make your WordPress website mobile-friendly with just a few clicks.
WordPress Mobile Pack: Package your existing content into a cross-platform mobile web application.
JetPack by WordPress.com: Allows you to enable a mobile friendly site in just a few clicks.
Slim Jetpack: Lite version of Jetpack. Mobile friendly site even if you’re NOT WP.COM user.
(3) Redirecting To A Mobile Friendly Version
If you don’t have the time right now to build a new responsive website or don’t use WordPress, then redirecting your site to a mobile friendly version is another possible option you may like to consider.
Take this company for example. DSOE.NET is a cloud website hosting service provider. Granted, the majority of their users access the site from their desktops and seldom visit on their mobile devices. What they did to appease Google and solve this problem temporarily until they have time to have a new website redeveloped, they started redirecting mobile request to M.DSOE.NET. Yes, the mobile version is extremely dubbed down. That’s by their choice. But a Mobile-Friendly Test of their website now shows that they are now mobile friendly for Google search.
You could take the jQuery Mobile Framework and make some really astute mobile web apps. Try the jQuery Mobile Demo for yourself. I’ve personally built some really awesome apps with this framework over the years and really comes in handy when you’re in a bind.
So What Is Really The Best Overall Method?
Truthfully, there is really one winner here. That would be Responsive Webdesign. Keeping your users mobile experience and desktop experience in my personal and professional opinion is vital. Consistency is everything. But, if you’re in a pinch or prefer to build your own mobile friendly website like in the jQuery Mobile example above, then be my guest.
External Articles About Responsive Web Design
05/06/2014 – How Important Is Responsive Design?