Who knew that combining the words “entrepreneur” and “information” would spawn one the hottest industries to date? The infopreneur, equipped with video recording software, a social media presence and ideas to share, is one business owning force to be reckoned with. However, with all the tools available the infopreneur can easily become overwhelmed and lose focus. Only a handful of infopreneurs are household names, as I have discovered in conducting a Google search.
Tai Goodwin is one of several noteworthy infopreneurs. She was interviewed back in 2010 by Melinda Emerson, the SmallBiz Lady – another infopreneur in her own right – to explain the benefits of thriving in the industry. “Info products help you position yourself as an expert. They can increase your credibility. Create more opportunities to put yourself in front of your target audience. Create more opportunities for you to meet your customers’ needs,” says Goodwin (source: http://succeedasyourownboss.com/10/2010/how-to-become-an-infopreneur/#sthash.8OIcZd02.dpuf ).
So much work to do, but don’t worry about making time for it all any longer. What follows are five ways to simplify your infopreneurial business:
At my church, the pastor gives a sermon each week based on a monthly topic. This means that for four Sundays (sometimes five) he already has an idea of what he will be discussing. Choose a topic and dive into it; go to your blog and your You Tube account with that topic. Make a list of twelve topics, and several sub-topics, to cover your year in infopreneurship.
Let others develop what could be the hardest part of being an infopreneur, coming up with ideas to sell. By asking your social media followers and customers questions about your products or services, you’ll get answers that can be transferred into info-sharing.
Now is not the time to explain how camera shy you are. Give customers something to pause and rewind in a video. Most smartphones these days come equipped with cameras, so start sharing new content in minutes.
Whenever possible, put email, social media posts and even meetings on auto-pilot. Social media expert Laura Roeder insists on taking advantage of email marketing software, like Mailchimp. “Instead of following up five times after a proposal, you can just stick ‘em in your “post proposal” (responder) and let technology do the work for you,” says Roeder. Employees will appreciate delegated tasks set on auto pilot, too. Says Roeder, “You can set future start dates so your staff is not overwhelmed with a huge mountain of to-dos all at once when you leave.” (source: http://www.virgin.com/entrepreneur/blog/5-ways-to-put-your-business-on-autopilot).
Those time-consuming tasks — website maintenance, spreadsheet updates, and meeting scheduling for example – can all be outsourced to a VA or intern. Ask your colleagues for referrals in order to find an outsourcing opportunity that best suits your needs.
With technological advances rapidly increasing, it is important to find ways to simplify your infopreneurial company to meet the needs of today’s consumer. In what ways can you simplify? How will it impact your business? Your customers? Leave your thoughts in the comments.