All Good Things

All Good Things
MuchSocial started out as just a social media blog. The world really did not need another, but I thought it did at the time. And, the topics did range quite a bit, branching out beyond just social media. I operated MuchSocial for right at 2 years.During that time, I managed to convert it from simply a blog, to more of... Read More

Does My Local Business Really Need a Website?

Does My Local Business Really Need a Website?
Does My Local Business Really Need a Website? A lot of local business owners ask this question. Are you one of them? To be honest, it’s a valid question. A lot of small businesses ask themselves this. We discussed how web and local have learned to play together before in our article on Brick-n-Mortar Meets Click-n-Mortar, but today let’s discuss... Read More

Content Strategy for Local Business

Content Strategy for Local Business
Local Businesses can often times benefit greatly from content marketing. If you have considered developing a Content Strategy for Your Local Business, this may be just what you needed to hear. If not, you may consider trying after reading this. Not all local businesses will benefit from content marketing, but most certainly can. For some, it just doesn’t’ make sense,... Read More

Brick-n-Mortar Meets Click-n-Mortar

Brick-n-Mortar Meets Click-n-Mortar
Local brick-n-mortar businesses have evolved massively over the past two decades. The savvy ones stayed on top of the trends. The others? Well, another business has moved into that space. (Or likely 8 different ones have been there in the past 10 years) For over a decade, it seemed like it would be a battle. Would Internet retail take off... Read More

The Second Screen Effect

The Second Screen Effect
Long gone are the days of mindlessly flipping through channels on the TV. If you’re over 30, there’s a good chance you have done this at some point. The invention of the Guide with cable and satellite TV providers virtually ended this practice, but now, with the “second screen” phenomenon, there is really no need. You can watch one show... Read More

Negativity Sells, but Why?

Negativity Sells, but Why?
It’s sad but true, Negativity Sells in a big way. Turn on the news any given night and it’s mostly negative. Listen to conversations at the store and they are likely being negative. A Good Sport A great example of how negativity sells FAR better than positive stories is the media attention around the most recent super bowl winning New... Read More