Local brick-n-mortar businesses have evolved massively over the past two decades. The savvy ones stayed on top of the trends. The others? Well, another business has moved into that space. (Or likely 8 different ones have been there in the past 10 years)
For over a decade, it seemed like it would be a battle. Would Internet retail take off and squash local business or would the local merchant find their niche and hold on. I’m happy to say, the answer is both.
Coming from a background in architecture, I can assure you that physical location retail stores are not going away anytime soon. They are still building like crazy. At the same time, Internet sales continue to become a higher percentage of overall retail sales.
How are these both possible you ask? Simple, there are far more sales taking place.
Free Markets Always Prevail
I’m a firm believer that a rising tide raises all ships, and this just proves it. We’ve all heard the stats. For the last several years, around Christmas, online sales are now outnumbering in store sales by almost two to one. But look around your town. Are there fewer ships than there were 5 or even 10 years ago?
What you are likely to find, when you start looking at your local retail shops, is that they don’t look quite the same as they did a decade ago. Restaurants and big box stores not withstanding, the smaller local shops have seen a transition. The riches are in the niches. That’s a mantra that gets used in online marketing circles, but it’s very true for the local store too.
Small specialty shops thrive best, but the have one huge challenge. How do they get seen among the giant store like Target and Walmart?
Sure, people that commute near by will see them, but do they really know what the store is all about from a sign? The challenge is brand awareness. There are some who have excelled at this. Some high end boutique type jewelry and clothing stores have managed to crush it in these areas.
So how does a small mom and pop shop go about gaining enough awareness to become that hip, “go to” place? Via Social Media of course. be the brand on Social that people are talking about, and those people will be in your store eventually.
To take it to the next level, not only social, but mobile social. Over 60% of Facebook usage is via mobile, and over a half Billion people access Facebook ONLY via a mobile device. What better prospect is there than someone who is on the go, and sees your store pop up on their phone?
What does your business presence look like on Social Media? Are you taking full advantage of the tools at your disposal?
Maybe you aren’t sure just how to maintain a Social Media presence. I know, it can be overwhelming. Or maybe you just don’t have the time to learn it all, much less actually implement it.
I totally get that. I’ve spent 7 years learning the ins and outs of Social Networks and how to effectively use them. There is a lot to it, which was the motivation for this sites name. MuchSocial provides free content, consulting to assist the DIY Social Marketer, and full service Social and Search Marketing services.
Visit our Services Page of you are ready to kick start your social media brand presence. If you mention this post we will create or revise a Facebook page for you for free.
Citation: Facebook States from TechCrunh