Local Businesses can often times benefit greatly from content marketing. If you have considered developing a Content Strategy for Your Local Business, this may be just what you needed to hear. If not, you may consider trying after reading this.
Not all local businesses will benefit from content marketing, but most certainly can. For some, it just doesn’t’ make sense, especially when you consider the time involved. Although, if time is your main drawback, you might consider outsourcing. But, we’ll come back to that later.
You might be wondering how Content Marketing could help you grow your local business. Like most people, you hear about folks who make money blogging, and wonder how. While blogging is saturated these days, there is still opportunity there. Other avenues have opened up as well. So let’s take a look at a few examples. I won’t be naming names here.
A Toy Story on the Radio
A local vintage toy shop in my area has used content marketing ins a huge way. Not with blogging, but with podcasting.
Honestly, I don’t think I would have thought of a podcast to promote a toy store, but they managed to hit on something. Each week, the guys from the store get together to record an episode. It’s mostly banter, with the guys talking about some of the toys they loved as kids. Usually the episode revolves around a specific line, like G. I. Joe or Masters of the Universe for example.
These guys get all nostalgic, which triggers that emotion in the listener. Since launching the podcast, they have gone from only being open 3 days a week to (I think) 7 days now. Foot traffic in the door has, obviously, increased significantly, and the podcast is certainly a contributing factor.
From Blog Traffic to Foot Traffic
Here are a few interesting facts:
- 59 percent of consumers use Google every month to find a reputable, local business.
- 50 percent of all mobile searches are conducted in hopes of finding local results,
- 61 percent of those searches result in a purchase.
Stats courtesy of Search Engine Watch 2014 study.
I show you these stats to prove a point. Local Business is being found via Search. Search Engines love fresh, relevant content. If you want your customers to find you in a Google Search, then offering content to Google is going to be a great method. Of course, you should always do the basics, like completing your Google My Business profile, verifying your address with Google and establishing a Google Plus Local page, but now it’s time to take it to the next level.
Strong content, revolving around the topics that interest your target market, is going to be the best Content Strategy for Local Business. This simply gives you more chances to be found in Google. Plus, how good does it look when your customer searches and finds you, not only on the map, but they see links to content from your site that matches their search. Credibility just shot up, and they will be much more likely to call or visit.
It’s Your Turn
Now it’s Your turn. Do you use content marketing to promote a local business? What is your Content Marketing Strategy? Even utilizing Pinterest or Instagram to share images of your restaurant’s menu items is a form of content marketing. While it’s best to create the bulk of content on your own web property, using social is highly effective as well.
If you have been thinking of using Content Marketing for Your Local Business, but are not sure where to start, send us a message via our Contact Page. We would be glad to chat with you so that you can get moving in the right direction.