What is a Social Strategist?

What is a Social Strategist?
Do you have a game plan for your social media marketing efforts? Have you considered enlisting the help of a Social Strategist? Ok, so you read blog posts, or listen to podcasts, and they all tell you to determine a target market. Not only that, but to niche down to the point of having one “ideal” customer, or “Avatar”. Give... Read More

7 Blogs you Don’t Follow but Should

7 Blogs you Don’t Follow but Should
The blogs listed below are all ones that I would personally recommend very highly. Some you may have heard of. Others probably not. Either way, you should consider following them all because they each put out great content on a consistent basis. These blogs fall into 3 main themes, engagement and marketing, search engine marketing and writing. These are the... Read More

What is the Largest Social Network?

What is the Largest Social Network?
So, what do you think is the largest social network? Facebook? Twitter? MySpace (you can stop laughing now)? How about D: None of the above?   Technically, the largest social network in the world is the internet as a whole. Ever since the dot com burst, and the onset of what is commonly referred to as “Web 2.0” came along,... Read More

Using Social Media for Business | Part 2

Using Social Media for Business | Part 2
Marketing to Existing Customers / Customer Service Each of the remaining methods of using Social Media for Business likely combine to make up less than half of the effort put into the first, and that’s a significant issue. Once you have acquired a customer, why would you then abandon that person, and never contact them again? This is why Customer... Read More

Using Social Media for Business | Part 1

Using Social Media for Business | Part 1
Are you a business owner looking to make the most of this thing called Social Media for your business? You are not alone. People at all levels, from the solopreneur to large corporate entities are scrambling to get ahead of the curve. Some brands have a good strategy, while others still struggle to find their voice in such a crowded... Read More